The Tools of Customer Value Management
Providing customers with good value, and doing so in ways that make good business sense, requires harnessing all of a business’s resources. The tools of customer value, which are embedded in Customer Value, Inc.'s Value-Strategy Toolkit™ Software, offer ways of organizing information to help understand the your market, simulate the impact of changes, and design effective implementation plans:
Get prices that capture the full worth of your product’s advantages |
Evaluate how competitive your product is relative to competitors |
Determine a fair price for your product |
Understand where you need to improve, and where you need to change customer perceptions. |
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Compare your performance on key buying factors to the competition. |
Discuss customer needs with your key accounts |
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Understand the sources of your competitive strengths and weaknesses |
Identify improvement priorities that will be meaningful to customers |
Assign responsibility for value-improvement programs |
Track how key initiatives have affected business performance |
Identify the competitors who pose an actual or potential threat. |
Define your served market. |
