The Launch of Apple’s iPad Mini – a Customer Value Perspective, a case illustrating how to analyze the entry of a new product into an existing market category. Key concepts include measuring the overall performance of a new product relative to alternative products on the market and estimating its market value as a benchmark for price.

Customer Value Assessment for Value-Based Pricing, an online, on-demand seminar, demonstrating the latest techniques and tools for customer value analysis (CVA), product positioning, and Market-Value pricing. Presented by Dr. Bradley Gale, it's one in a series of seminars about Pricing On Value produced by Henry Stewart Talks (HST), a London-based eLearning company.

Value Strategy Toolkit: Developing Successful Product Strategies, a description of CVI's software application for product-line management. The tools help product managers compete more effectively, innovate more successfully, know what their products are really worth, hone their value propositions, and align their cross-functional business teams. The software produces product-strategy guidelines for positioning, pricing, crafting value propositions for, and value selling your product based on a detailed comparison of it against its competitors.

Managing Customer Value: Creating Quality and Service That Customers Can See, by Bradley T. Gale, (New York, The Free Press, May 1994. Kindle Edition - November 2009, Paperback - July 2010). The classic that started the movement toward market-based product appraisal and customer value management.

The PIMS Principles: Linking Strategy to Performance, by Robert D. Buzzell and Bradley T. Gale, (New York, The Free Press, June 1987). The principles derived from this landmark study set the empirical and theoretical groundwork for Customer Value Management.

"Market Share — A Key to Profitability," by Buzzell, Gale, and Sultan, Harvard Business Review, January-February 1975. (Republished in Strategic Management, edited by Richard G. Hamermesh for the Harvard Business Review Executive Book Series, 1983.) Why do we place so much importance on using value to gain market share? This article, one of the first based on the PIMS findings, explains. For reprints, click here.

How Much is Your Product Really Worth, by Bradley T. Gale. This CVI white paper explains the principles of Customer Value Accounting and monetizes Importance-Performance Analysis, the value analysis technique most used by business practitioners. For a complementary copy — click here.