About Customer Value, Inc.
Customer Value, Inc. (CVI), founded in 1991 by Dr. Bradley Gale, is a consulting, training, and software-leasing firm that helps business teams working in product management, new-product development, Market-Value Pricing, and product marketing to develop successful product strategies. CVI helps clients align their people and product lines with customer needs --to outperform competing offers on the key buying criteria that customers use when choosing a product. By differentiating their products and setting prices consistent with their product’s performance clients earn justified price premiums and build market share.
Customer Value Inc.’s products and services include:
For Product Managers, Market Managers, and Pricing Specialists
Action Learning Courses -– focused on teaching customer value management (CVM) techniques. Action learning allows the participants to learn the concepts in the process of analyzing their own products. Participants move toward excellence in their functional disciplines and gain insights for improving their product lines. Programs include two-day workshops on:
- Market-Value Pricing and Product Appraisal
- Competitive Evaluation of New-Product Concepts
- Customer Value Analysis for Growth and Profitability
Value-Strategy Toolkit™ (VST) Software leases -- tools for comparing and improving your products’ performance versus alternative offers. These tools help companies move from cost-plus pricing to pricing that fully captures the value of performance advantages. The VST provides users with the concepts, techniques, and tools to move toward excellence in their product management, development, marketing, and pricing disciplines.
For General Managers and Business Leaders
Value-Strategy Consulting– help clients use the discipline of Customer Value Management to stem market-share losses, earn market-share gains, and capture price premiums. Help business teams adapt CVM concepts to their division’s products and markets and incorporate the techniques into their management systems. Help transform companies to become more market driven, customer focused, forward looking, and competitor savvy.
To support Customer-Value Analytics
Market Research for Customer Value Management -- In-depth interviews and customer focus groups to understand customer needs and perceptions about your product’s performance versus alternatives. Online surveys specifically designed to measure customer perceptions about the performance of your products versus competing products.