Head-to-Head Value Comparison

How much more is your product worth than the competitors? What are the performance characteristics that give you an advantage or disadvantage? How much are each of those advantages and disadvantages worth to the customer? The Head-to-Head Value comparison answers these key value-selling questions.

The list of attributes important to the customer

Bars show your advantages (as positive bars) and disadvantages (as negative bars) relative to the target competitor.

The bars are scaled to show the comparative worth of your benefit advantages in terms of either dollars to the customer or in terms of a value index.

Click on the buttons for explanations of the parts of the diagram.